What it means for a Dubai business
Dubai addresses are written many ways. Office 1204, Tower B, Business Bay. Or B Tower, 12th floor. Or a building name and a Makani number. Each variation is a small doubt for a machine trying to decide whether two listings are the same business.
Pick one format and use it on your website, your Google Business Profile, your social profiles, insurer or portal listings and any directory. Do the same with your phone number, including the country code.
Example
A clinic uses its full name on its site and a short version on Google. An insurer’s list still shows its old name. A patient asking an assistant which clinic near them takes their insurance may never connect the three. Fixing the insurer listing and the Google name closes the gap.
Common mistake
Fixing your own website and forgetting the listings other people control. Insurer directories, portals and free zone directories often hold old data. Ask them to correct it.