LocalBusiness schema

LocalBusiness schema is the schema.org type for a business with a physical location, used in structured data to state its name, address, phone number, opening hours and service area.

Also searched as  local business schema markup · LocalBusiness JSON-LD · schema for local SEO

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What it means for a Dubai business

For a business that serves people in a place, LocalBusiness markup is the most useful kind of structured data. It has more specific types, like Dentist, MedicalClinic, RealEstateAgent or HomeAndConstructionBusiness, so you can say exactly what you are.

The facts in it should match your Google Business Profile and your trade licence. Consistency is the point.

Example

A real estate brokerage marks its contact page as a RealEstateAgent with its office in Business Bay, its phone number, its opening hours and the areas it covers. The same name and address appear on its Google profile and its Dubai REST listing.

Common mistake

Using the generic Organization type for everything or listing every emirate as a service area. Be specific about the type and honest about where you work.

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