What it means for a Dubai business
Highlights sit right under your bio, so a new visitor sees them before your posts. They work like a small menu: services, prices, location, reviews, process. A visitor who wants to know whether you do villas or offices taps the right circle.
Keep them few and current. Four to six well named Highlights do more than fifteen.
Example
A dental clinic keeps four Highlights: Our dentists, Insurance we accept, Find us and First visit. Each holds a few Stories with plain answers. A new patient learns the basics without sending a message.
Common mistake
Leaving Highlights from three years ago with old prices or an address you moved from. A visitor trusts them as current. Review them every quarter.