What it means for a Dubai business
Stories are mostly seen by people who already follow you. That makes them good for the closer relationship: what is happening today, a question to your audience, a reminder before an event or a new post you want them to see.
Stickers make them interactive. A poll, a question box or a link sticker turns a passive view into a reply.
Example
A real estate brokerage posts a Story each morning from an open house: the street, the light in the living room and a question sticker asking what viewers want to know about the area. The answers become next week’s posts. Any Story showing a specific unit carries its permit details, like any other advert.
Common mistake
Using Stories only to repost your feed. Followers have already seen the post. Use Stories for what does not belong on the grid: the day, the behind the scenes, the quick question.