What it means for a Dubai business
Watch time is one of the strongest signals Instagram uses for Reels. If most viewers leave in the first two seconds, the hook failed. If they leave in the middle, something there lost them.
Instagram’s insights for each Reel show how long people watched on average and where they skipped. Read it like a review of your edit.
Example
A brokerage sees viewers leave its area Reels at the moment the agent starts introducing herself. It moves her introduction to the end and opens on the street instead. Average watch time rises.
Common mistake
Judging a Reel only by views. A Reel with many views and two second watch time taught Instagram that people do not want it.