What it means for a Dubai business
Many people scroll with the sound off, in offices, in clinics’ waiting rooms, on the metro. A text hook gives them the point before any word is spoken. Keep it to one or two short lines, large enough to read on a phone, away from the edges where the app places buttons.
Example
An aesthetic clinic’s Reel opens on the doctor with the text “How long does Botox last? The honest range.” The question is clear before she speaks. The wording stays inside the DHA rules with no superlatives.
Common mistake
Putting the brand name as the text hook. Viewers do not stop for a logo. They stop for their question.