Video suits aesthetic clinics. Across 14 Dubai aesthetic clinic accounts in the 90 days to 13 October 2026, Reels drew a median of 0.2 likes and comments per 100 followers against 0.1 for carousels. That counts likes and comments, not reach. Patients seem to respond to seeing and hearing the person who will treat them.
The doctor’s minute
The most useful Reel is a doctor answering one question a patient asks in every consultation, in under a minute:
- How long does Botox usually last. What changes it?
- What should I avoid for a day after filler?
- What is the difference between a dermatologist and a beauty clinic?
- Is this treatment suitable before a wedding?
Open with the question as a short text hook on screen. Burn in captions, because many people watch with the sound off. Name the doctor with their licensed title. Mention the risks where a procedure is invasive. Never promise how a result will look.
Other Reels that stay inside the rules
- The clinic. A slow walk through the reception and treatment rooms, empty and clean.
- The routine. Sterilisation and preparation, with no patients.
- Aftercare. What to expect in the days after a treatment, explained by the doctor.
- The team. Who a patient will meet, from reception to the doctor.
What the standard rules out on video
Filming during surgery or in procedure rooms. Patients who have not given written consent limited in subject and time. Before and after footage that does not follow the before and after conditions. Influencers filming on the premises without the Medical Director’s approval and their own Advertiser Permit.
Sound and music
The doctor’s own voice is the strongest sound. A quiet track from the business account’s library can sit under it. Avoid trending sounds whose lyrics or mood clash with a medical setting.
Testing
Instagram’s trial Reels let a clinic show a new format to non followers first. Test one change at a time, like a different first line. Keep what holds viewers longer. Every version still goes through the Medical Director.
Batching
Doctors are busy. Record four or five one minute answers in one session every month, with a phone at eye level and window light. Edited and approved, that is a month of Reels.