What it means for a Dubai business
For a service business, a talking head is the fastest way to show who a buyer will deal with. A doctor, a broker or a designer explaining one thing clearly builds more trust than a montage.
It needs very little: a phone at eye level and light from a window in front of you. Then a short script with one point.
Example
A clinic’s doctor answers “Can I exercise after Botox?” in 40 seconds. Text hook on screen, captions burned in, no music. The Medical Director approves it and the clinic posts it as a Reel and on LinkedIn.
Common mistake
Reading a long script off a screen. It shows in the eyes. Speak one point from notes and cut the pauses out.