What it means for a Dubai business
Instagram has said it wants to reward original content. A Reel with your own voice explaining something is original by nature. Your voice builds trust in a way music cannot.
Example
A brokerage agent records herself walking through a community explaining what the service charges cover, with the official index as the source. The sound is her voice and the street. Other agents cannot copy it convincingly, because it is her.
Common mistake
Recording in a noisy place without a microphone. Bad sound loses viewers faster than average video. A small clip on microphone is enough.