What it means for a Dubai business
LinkedIn has been pushing short vertical video, so a Reel you made for Instagram can often be posted to LinkedIn too. Business viewers often watch without sound at work, so captions matter even more.
A founder talking to camera for a minute about one real problem tends to suit LinkedIn better than a polished promo.
Example
A dental clinic owner records a one minute video on why the clinic added Saturday hours, with captions. It is posted to LinkedIn and as a Reel on Instagram, approved by the Medical Director like any post.
Common mistake
Uploading a long brand film. Business viewers scroll past anything that looks like an advert. Talk about one thing, plainly.