What it means for a Dubai business
Most people watch on phones held upright. A horizontal video in a vertical feed shows as a small strip. Shooting vertically from the start keeps the subject big.
One vertical edit can be posted as a Reel, a Story, a YouTube Short and a LinkedIn video.
Example
An interior studio films walkthroughs vertically with a phone on a small gimbal, moving slowly through each room. The same file goes to every platform.
Common mistake
Cropping a horizontal brand film to vertical. Heads and products get cut off. Shoot for the frame you will use.