What it means for a Dubai business
YouTube is owned by Google. Its videos appear in Google results. A Short answering a buyer’s question can be found through search long after a Reel has scrolled away. Posting the same vertical video to Shorts costs almost nothing extra.
Example
A dental clinic posts each Reel to YouTube Shorts with a title that is the patient’s question, like “How long do dental implants last?”. The Shorts collect views slowly from search over months.
Common mistake
Uploading Reels with the Instagram watermark or Instagram only stickers. Export the clean file and give it a searchable title.