What it means for a Dubai business
TikTok can reach many people quickly with no followers, because it recommends by interest. It suits businesses whose buyers spend time there and whose work is fun to watch: events, beauty, food, interiors in some cases.
For many professional services, Instagram and LinkedIn reach the decision makers more directly. TikTok is a good extra channel for Reels you already make, not always a first priority.
Example
An event company posts its Reels to TikTok too. A few planners who found it there follow and enquire. The effort is minutes per week because the videos already exist.
Common mistake
Making TikTok only content before the basics are in place. If your Instagram and Google profile are thin, fix those first.