What it means for a Dubai business
Two formulas are in common use. By reach, which only the account owner can see, tells you how the people who saw a post responded. By followers, which anyone can count from public numbers, lets you compare accounts. Always say which one you used.
Our public counts use likes and comments per 100 followers, because reach is private. Medians in our Dubai counts were well under one per 100 followers for most fields.
Example
A clinic compares its posts by interactions per 100 followers each month. Posts answering insurance questions sit consistently above its median. That is a signal to make more of them.
Common mistake
Comparing your rate with a different formula from someone else’s study or with a celebrity account. Compare with your own usual and with accounts like yours.