What it means for a Dubai business
People save what they plan to use: a checklist, a list of costs, a room they want to show their designer. A save is quiet but it signals intent. Instagram reads it as a reason to show the post to similar people.
Saves are private to the account owner, so you see them only in your own Insights.
Example
A brokerage posts a carousel listing every fee a foreign buyer pays on a Dubai apartment, with the source for each. It draws few likes but many saves. Those savers are people preparing to buy.
Common mistake
Writing for likes instead of saves. A pretty photo gets likes and is forgotten. A post someone will need again gets saved.