What it means for a Dubai business
Followers are easy to buy and easy to show off. They do not book consultations. A smaller account full of local buyers is worth far more than a large one full of strangers or bots.
Our check of five Dubai wealth managers found followings past twenty thousand with the latest posts drawing between 10 and 73 reactions. The follower number looked strong. The response did not.
Example
A clinic stops reporting follower growth as its headline. It reports messages from Instagram and new patients who say they found it there.
Common mistake
Buying followers to look established. Platforms remove fake accounts, response rates collapse and buyers notice an account with many followers and no comments.