What it means for a Dubai business
There is no magic number. What hurts most is the gap: a feed that posted daily in January and then stopped for four months. A buyer reads the gap as “closed” or “too busy for me”.
Our own counts give a sense of what is normal in Dubai. In the 90 days to 13 October 2026 the median account posted 2.33 times a week among real estate brokerages, aesthetic clinics and setup firms, 1.17 among dental clinics, 1.01 among interior studios and 0.78 among event companies.
Example
An event company has been posting about once a month. It moves to two posts a week from its finished events, which puts it above most of its field without exhausting the team.
Common mistake
Starting at daily and burning out by week three. Choose a rhythm you can hold. Consistency beats bursts.