Event companies post less than any other field we have counted in Dubai. That is good news for anyone willing to post steadily, because the bar is low.
What the count shows
We counted the public Instagram activity of 15 Dubai event company accounts over the 90 days to 13 October 2026. The median company posted 0.78 times a week, less than once. Only 7% posted twice a week or more.
So two posts a week, held through the whole season, already makes a company one of the most visible in its field.
Why the feed goes quiet
The busiest months are the ones with no time to post. A company runs four events in a fortnight in November and its feed shows nothing, because everyone is on site. By January the photos are old and nobody posts them.
The fix is to post from a backlog, not from the day. Each finished event goes into a folder with its photos and a short note: the client type and the brief, plus the one problem solved on the day. From that folder, posts are made and scheduled weeks ahead.
A weekly shape
- One event post. A carousel or a Reel from a recent event.
- One knowledge post. A planning question answered or a venue tip.
- One people post now and then. The team member who ran the night, with their agreement.
- Stories when you are on site. The load in, the last check. Stories do not need the polish of the grid.
Season matters in Dubai
Most corporate and social events fall between October and March, with Ramadan changing the rhythm and summer quieter. Plan your posting the other way round. Post your finished events through the quiet months, when planners are booking for the next season and have time to look.
Time of day
Look at your own Instagram Insights for when your followers are online. Corporate planners often browse during the working day. Private clients often browse in the evening. Post a little before your own peak.
Keeping it up
The companies that keep a rhythm separate the people who run events from the work of posting. Someone owns the folder and the schedule. We do that for our clients: a post every weekday from the events they already ran, each sent to them before it goes out.