The tension for an event company is simple. The people with the best material are the ones on site. They are also the ones with no time to post.
What has to stay in house
Filming and photos. Nobody outside the team can be at every setup at 6am. Give one person per event a phone on a small tripod and a short shot list. It takes minutes across the day. Approvals stay in house too: someone who knows the client decides what may be shown.
What can go out
The weekly work: choosing what to post, writing captions in your voice, designing carousels, editing Reels, scheduling and reporting. That is the work that stops first when the season starts.
Hiring a social media manager
Worth it when you have enough work for a full role: several brands, venues of your own or a large private events business with its own audience. Look for someone who can edit video and write and give them time with the founder each week. Budget for the salary and visa plus the tools they will need.
The risk is concentration. One person carries the voice and the know how. When they leave, the feed stops.
A freelancer for the season
Common in Dubai and fine for a burst. The catch is the gap after the season, when the feed goes quiet just as buyers plan the next one.
A managed service
A service posts every week from the material your team sends, in your voice, with your approval. You stop thinking about the feed and keep control of what goes out. That is what we do: a post every weekday from your own events, each emailed to you first, AED 2,899 a month with no setup fee and no minimum term.
A simple test
For the next three events, note how long it took for each to appear on Instagram, if it appeared at all. If the answer is “weeks” or “never”, the problem is not talent. It is time.