What it means for a Dubai business
In the UAE a lot of recommending happens in WhatsApp groups and private messages. A post forwarded to a family group or a colleague is invisible to your Insights, except as a share count. The buyer arrives “from nowhere”.
That is why asking “where did you hear about us?” still matters.
Example
A design studio sees enquiries rise in a month when its Insights look flat. Asking new clients reveals that a carousel was forwarded around a villa community’s WhatsApp group.
Common mistake
Concluding a post failed because it did not lead to clicks. Many posts do their work in private conversations you never see.