“Dental marketing” covers very different things: SEO packages, paid ads, social media, reputation management. Quotes are hard to compare until you separate them.
What to ask every provider
- What exactly is included? Posts and Reels per week, which platforms, website articles and reporting.
- The DHA standard. Do they know which words are banned and how titles must appear?
- Approval. How is the Medical Director’s approval recorded before posting?
- Whose images? Your dentists and your clinic. Never stock smiles or generated results.
- Term and setup fee. Long minimum terms protect the agency.
- What is extra? Paid ads and shoots are often separate.
In house or agency
A clinic with several branches may justify a full time marketing person. For most single clinics, a provider who already writes to the standard is simpler than training a hire. Keep approvals and patient consent inside the clinic either way.
What we charge
AED 2,899 a month with no setup fee and no minimum term. A clinic gets a post every weekday on its own Instagram and LinkedIn, each with a Reel, written to the published DHA standard and sent for approval in a weekly batch. Nothing goes out on silence. Each month we put patients’ questions to ChatGPT, Gemini and Claude and show you the dated answers. Two articles a month for your website answer questions patients ask. Extras such as paid ads are on our add-ons page.
How to weigh it
Compare the monthly cost with the value of one family who stays with the clinic for years. Then compare it with the cost of the feed going quiet when the person who posted leaves.
Measuring it
Agree before you start what will be measured: messages and bookings that came through Instagram and whether assistants name the clinic for your patients’ questions. Follower counts alone say little.