Most small businesses move through the same stages. The owner posts when there is time. A team member takes it on alongside their job. Someone is hired or an agency is brought in. Each stage solves one problem and creates another.
The owner posts
Nobody knows the business better. Nobody has less time. The feed is good in quiet months and empty in busy ones.
A team member posts
It looks efficient. In practice it sits at the bottom of their list. The know how leaves with them.
Hiring a social media manager
A good hire writes and designs and edits video and understands your buyers. In Dubai that means a salary and a visa plus an hour of the owner’s time each week. Without that hour, the posts stop sounding like the business.
Hire when you have enough for a full role: several brands or daily community management.
A freelancer
Flexible and often affordable. Quality varies and freelancers move on. Check who writes and what happens when they are away.
An agency or managed service
The weekly work is done for you: planning, writing, design, editing, scheduling, reporting. Before signing, check four things:
- Voice. How do they learn yours? Templates sound like everyone.
- Material. Do they work from your photos and your real work?
- Approval. Do you see every post before it goes out?
- Term. Can you leave any month?
The split most small businesses end up with
Keep in house what only you can do: real photos and approval of every post. Hand over the rest.
That is how we work. You send photos by replying to any preview email. We write in your voice and design in your look. Every post reaches you before it goes out. AED 2,899 a month with no setup fee and no minimum term.
A test
For one month, write down how many hours your business spends on social media and how many posts went out. The two numbers together usually decide it.