What it means for a Dubai business
Google has said it rewards helpful content however it is made and penalises content made mainly to manipulate rankings. Readers are less forgiving: posts that sound generic get scrolled past.
AI is a tool. The judgement about what is true, what is allowed and what sounds like you still needs a person. We use AI to make posts and a person’s judgement plus your approval to decide what goes out.
Example
A brokerage uses AI to draft area explainers, then an agent checks every fact against the official source, removes anything that sounds like a forecast and adds what she saw on the street that week.
Common mistake
Publishing AI drafts unedited. They tend toward the same phrases as everyone else’s. Those phrases are the easiest way to look like nobody.