What it means for a Dubai business
A comment or a message is often a buyer’s first step. A reply within hours, in the business’s own voice, keeps it moving. Silence tells the next visitor nobody is home.
Clinics have an extra rule: a reply must never confirm that someone is a patient or discuss their care in public.
Example
A brokerage replies to every comment asking about an area with a short answer and an invitation to message. A question about a specific unit is answered in direct messages with the permit details.
Common mistake
Deleting negative comments. Answer calmly and take details to a private channel. Other readers judge how you handle it.