What it means for a Dubai business
Share of voice used to mean your share of advertising or mentions in a market. In AI search it means: out of the questions your buyers ask, how many answers include you? Ten questions asked to three assistants gives thirty answers. Named in six means a share of six in thirty.
It is useful because it is comparable over time and against the names that appear instead of you. It is only as good as the questions, so they must be the ones real buyers ask.
Example
Picture a dental clinic in JLT that tracks twelve questions, like “dentist in JLT who takes Daman and is open Saturday”. In the first month a competitor is named in far more of the answers than the clinic is. That gap tells the clinic where to work. The next months show whether the work moved anything.
Common mistake
Reporting a share without the questions and dates behind it. A number with no method cannot be checked. Answers also change from week to week. Keep the exact wording and the date with every result.