What it means for a Dubai business
Clinics in Dubai Healthcare City fall under the DHCR Advertisement Policy rather than only the DHA standard. Every advertisement needs DHCR approval, applied for at least 14 working days before posting. An approval is valid for six months if the content does not change. Any edit needs a new approval.
That changes how the calendar works: content has to be planned and submitted in monthly batches.
Example
A DHCC aesthetic clinic plans its posts a month ahead, submits them together and publishes only approved versions, with the approval reference kept on file.
Common mistake
Treating a small caption edit as harmless. Under the policy an edited advert needs a new approval. This is a summary, not legal advice.