What it means for a Dubai business
Articles have their own web address, so search engines and assistants can read them. They suit a question that needs more than a post can hold: how a villa renovation is approved, what a clinic’s first visit involves.
Feed posts usually reach more people on LinkedIn itself. An article is better as a reference you link to again and again.
Example
A clinic’s medical director writes an article answering what to expect at a first physiotherapy visit, approved like any post. The clinic links to it from posts and from its website.
Common mistake
Publishing the article only on LinkedIn. Put the same answer on your own website too, where you control it.