What it means for a Dubai business
A newsletter turns readers into subscribers who are notified each time you publish, which ordinary posts cannot do. It suits businesses with a steady stream of useful news for their buyers: a brokerage on the market each month, a clinic on health topics, a setup firm on rule changes.
It is a commitment. A newsletter that stops after two editions looks worse than none.
Example
A brokerage owner publishes a monthly newsletter on what changed for tenants and landlords in Dubai that month, with the official source for each item and no price forecasts. Subscribers forward it to friends who are moving.
Common mistake
Starting a newsletter before you have something to say every month. Post regularly first. If people keep asking for more, start the newsletter.