What it means for a Dubai business
Evergreen posts and pages keep working. A clear page on what buying a flat costs a foreigner will be read and quoted for months. A post about last night’s party will not.
In Dubai, rules and fees change, so evergreen does not mean never touched. Date it and review it.
Example
A setup firm keeps a page on the steps from licence to bank account. Every quarter someone checks each step against the official sources and updates the date at the top.
Common mistake
Only posting news and moments. They bring a short spike. Balance them with answers that keep being useful.