What it means for a Dubai business
One page on a topic is a guess. Twenty clear pages that answer the questions around it, linked together, look like knowledge. A dental clinic with a page for each treatment and the questions patients ask about each one has more to offer than one with a single services list.
It also suits how AI search works. A question split into many smaller searches can find you for several of them.
Example
An interior design studio writes one page on villa renovations in Dubai, then pages on approvals, timelines, budgets per room and materials that cope with Dubai summers. Each links to the others. Together they answer most of what a villa owner asks before calling.
Common mistake
Writing about everything. A studio that also posts about crypto and travel dilutes what it is known for. Stay with what your buyers ask.