What it means for a Dubai business
Crawlers follow links. A page nobody links to is hard to find and looks unimportant. A page linked from the homepage and from several related pages looks central.
Use link text that says what the other page is about. “Our guide to Trakheesi permits” tells a reader and a crawler more than “click here”.
Example
A dental clinic’s implant page links to the dentist who places implants, to the page on insurance and to a post answering how long implants last. Each of those links back. A patient can follow the thread and so can a crawler.
Common mistake
Linking everything to everything. Fifty links in a footer help nobody. Link where the next page answers the reader’s next question.