What it means for a Dubai business
A silo organises your site the way a buyer thinks. Someone running a dental clinic cares about dental questions, so they find a hub for dental clinics with pages on Reels, rules, posting and cost, all linked together.
For search engines and assistants, the links say what belongs together. For the reader, the next useful page is one click away.
Example
This site’s guides are built as silos. The dental clinics hub links to every dental guide, each guide links back to the hub and to its siblings and the glossary terms on each page link both ways.
Common mistake
Building silos so strict that related pages never link across. A page on Instagram Reels for clinics should still link to the general glossary entry on Reels. Group by topic, but link where it helps the reader.