What it means for a Dubai business
E-E-A-T is not a score or a setting. It describes what Google wants its systems to reward: content written by people who know the subject, from a business people can trust. Google gives health and money topics extra scrutiny, which matters for clinics and financial firms.
For a small business it comes down to showing who you are. Name the people who write and approve your content and show their real qualifications.
Example
A dental clinic puts each dentist’s name, DHA licensed title and languages on their own page and links each treatment page to the dentist who performs it. A patient, Google and an assistant can all see who stands behind the advice.
Common mistake
Adding badges and “expert” labels instead of evidence. In a clinic, words like expert can also break the DHA advertising rules. Show the licence and the experience and let them do the work.