FAQ schema (FAQPage)

FAQ schema is structured data that marks a page's questions and answers as a FAQPage, so search engines and other machines can read each question and its answer as a pair.

Also searched as  FAQPage schema · FAQ structured data · FAQ rich results · FAQ markup

Updated

What it means for a Dubai business

In 2023 Google stopped showing FAQ rich results for most sites, keeping them mainly for well known government and health sites. So FAQ schema rarely changes how your result looks any more. It still labels your questions and answers clearly for any machine that reads the page.

The bigger value is the habit. A page with real questions and short, direct answers is easy to quote whether or not the markup is there.

Example

A clinic adds a FAQ section to its implant page: how long the treatment takes and whether insurance usually covers it. Each answer is two sentences. The page carries FAQPage markup that matches those questions word for word, like the guide pages on this site.

Common mistake

Writing FAQs for the markup rather than the reader. Ten padded questions to fill a schema block make the page worse. Use the questions your front desk actually hears.

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