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The AI answer self-test
Open ChatGPT (with search on), Gemini and Claude. Run these as your buyer would, then count how many times your name shows up. Most businesses score zero. Write the date and the exact wording down, because the answers shift.
Best [what you do] in [your city] for [your ideal customer]. Give me a short list of names with a one-line reason for each.
Who is the most trusted [your category] in [your city]? Name the ones people actually recommend and why.
I'm a [customer type] trying to [outcome they want]. Which [your category] in [your city] should I contact first and who should I avoid?
Compare the top [your category] options in [your city] for someone who cares most about [the thing your buyer cares about].
Run all four on ChatGPT, Gemini and Claude: twelve answers. Count how many name your business. 0 means you are never named. 1 to 3 means lucky. 4 or more, spread across the assistants, means you're in the conversation. Nobody can promise you a spot; the goal is consistent presence, not one good answer.
Is your site even readable to AI?
The crawlers don't see your pretty site. They see raw text or nothing. Two fast checks.
Open yoursite.com/robots.txt in a browser. Look for lines like 'User-agent: GPTBot' or 'User-agent: ClaudeBot' followed by 'Disallow: /'. If you see that, you are telling the AI to stay out. Remove those blocks unless you mean them.
Here is the visible text from my homepage: [paste it]. Reading only this, tell me in plain words: what does this business do, who is it for and where does it operate? Then list anything important that is missing or unclear.
Build a content engine that sounds like you
The reason generic AI writing sounds generic: it has no idea who you are. Give it a room it never leaves. Three small files, about fifteen minutes.
Write my voice rules as five plain bullets the AI must follow every time. Fill these in: 1) I sound like [describe how you talk]. 2) I never use these words: [list]. 3) Sentence length: [short/varied]. 4) I always [a habit, like lead with the point]. 5) I never [a habit, like open with 'In today's world'].
Paste one post, email or paragraph you actually like, then tell the AI: this is the standard. Match this voice and rhythm. The AI learns more from one good example than from ten instructions.
Define the shapes you output: like 'LinkedIn post = hook line, one lesson, soft CTA. IG caption = 1 hook + 3 short lines. Script = cold-open question, then teach.' Keep it to the formats you actually use.
Using my voice rules, my example and my formats: take this one topic = [topic]. Give me a short script, a LinkedIn post and an Instagram caption. Same idea, three shapes. Then I'll tell you what's wrong and you fix it, every correction becomes part of how this room works.
Want this run on your business, not by you?
The free AI check: we put your client's question to an assistant and email you the dated answer within one working day, so you can see whether your firm is named.
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