What it means for a Dubai business
On Google a buyer might type “event company Dubai”. To an assistant the same buyer writes “We need an event company in Dubai for a product launch of 200 guests in February with a budget of AED 300,000. Who should we talk to?” The second has a size, a date, a budget and a need.
Your pages and posts should answer the detailed version, because that is the question the assistant is trying to match.
Example
A real estate brokerage collects the questions its agents hear on calls. One is “Is JVC a good area to buy a one bedroom for rental income?” It writes an area guide around that exact question without promising any yield.
Common mistake
Doing keyword research only. Search volume tools show short phrases. Your own enquiries, reviews and sales calls show the full questions buyers now ask assistants.