What it means for a Dubai business
Search used to end with ten blue links and the buyer chose. AI search often ends with a paragraph that already chose a few names. The buyer may still click. Many read the summary first and some stop there.
For a business that means two things. Your pages still need to be found by ordinary search, because most AI search tools look things up on the web before they answer. And your pages need to say things plainly enough to be quoted, because the reader may meet your words inside someone else’s answer.
Example
A family moving to Dubai asks Perplexity which nurseries in Mirdif have Arabic and English classes. Perplexity searches the web and reads a handful of pages. Then it writes an answer with links. The nursery whose site lists its languages in plain text has a better chance of appearing than one that hides them inside an image.
Common mistake
Assuming AI search has replaced Google. It has not. Google itself now shows AI answers. Keep doing the basics of search well. Then make sure what you publish can be read and quoted.