llms.txt

llms.txt is a proposed plain text file at the root of a website, like example.com/llms.txt, that gives AI models a short Markdown summary of the site and links to its most useful pages.

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What it means for a Dubai business

llms.txt was proposed in September 2024 by Jeremy Howard of Answer.AI. The idea is simple: a small Markdown file that tells a language model what the site is and where the good pages are, without menus and scripts in the way. It is a proposal, not a standard. The major assistants have not said they rely on it.

For a small business it is cheap and harmless if it is accurate. It should not be your first job. A readable homepage and an open robots.txt matter more.

Example

A Dubai architecture practice adds an llms.txt with one line on what the firm does and where, then links to its project pages and its contact page. It takes twenty minutes and it matches what the site already says.

Common mistake

Letting a plugin write it and never reading it. In one of our scans of Dubai architecture sites, an llms.txt listed 108 posts and 79 of them were gambling pages. A file meant to explain your business to AI was explaining something else. If you publish one, read it.

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